The Sugar Factory is a restaurant that is famous for its sweets and crazy celebrations. First established by Charrisa Davidocvici in 2009, it was just a small confection store in Las Vegas and later grew into one of the most globally known restaurants that has become a must have on people’s lists. There are multiple Sugar Factory restaurants located in the U.S and internationally, including Florida, Dubai, Michigan, Brazil, and India.
What caused them to gain so much attention and popularity was not only from the bases of Instagram but also their customers who were more than well-known people. Celebrities including Bruno Mars, Kylie Jenner, Britney Spears, Drake, and many more have visited this luxurious restaurant. The Sugar Factory restaurants are more than accustomed to these types of appearances at their locations. They have a celebrity wall near its Florida location, to show the prominent presence of popular figures.
Adding to a source of popularity is the restaurant’s beautiful ambience. Known for being picturesque on Instagram, this place is very pleasing to the eye. Not only does it bring excitement from the looks of it, but also a sense of belonging since every person is cherished and welcome. In the Florida location, the outside of the restaurant greets you with a big sign that reads Sugar Factory with their signature rubber duck right above the logo. Inside, big chandeliers hang from the ceiling and white marble tables with black napkins containing cutlery welcome you. There is a long bar that takes up one of the walls and accompanying it, are bar seats lining the table. Mirrors are placed everywhere, giving a more refined and elegant feel to the dining experience. It is a magnificent view which gets even more entertaining when there is a special occasion.
The Sugar Factory is a popular location for birthdays, retirements, anniversaries, and other occasions. This is well established when you first walk through the doors. Not only do they blast a hit song and display a mountain of glorious sweets that contain sparklers, but once they give you the dessert of your choice, they break out in a dance correlating with the song to celebrate your special day. It creates a fun and energetic moment that sometimes even causes guests to come up out of their seats and join them in celebration. Karim Rodriguez went to the Sugar Factory to celebrate her birthday. She said, “It was a cool experience seeing people go up and dance for you. I enjoyed every minute of it with my friends and family, but I especially enjoyed that dessert.” The Sugar Factory goes to great heights to bring smiles to people’s faces.
The Sugar Factory’s menu is more diverse than most, serving both brunch and lunch. Including delicious appetizers, soups and salads, they also offer a vast entrée selection. Entrées range from tacos, fajitas, and quesadillas to pasta, smash burgers, and stir fry. A Sophomore at Steinbrenner, Mae Harrel, said, “I’ve been to the Sugar Factory multiple times and get a different item every time, it never disappoints. My favorite is the chicken penne alfredo, but I know it’s not the grandest item on the menu.” Having more than 130 pop ups on the website menu, the 24k Gold Burger takes the cake as the most popular entree by far. This entree includes a monster burger covered in 24k gold leaf, dusted gold french-fries, and a 24k gold chocolate milkshake. The milkshake contains items such as a chocolate donut, a milk chocolate macaroon, and a vanilla ice cream bar, all covered with Ferrero Rocher golden truffles, only showing a glimpse of what this restaurant truly has in store for all its desserts.
Their extravagant desserts are to die for and is the most exciting part of the Sugar Factory experience. The desserts and milkshakes are endless and feature crazy sweets that many people can’t even think of! They start with original options such as chocolate cake and New York cheesecake and slowly progress into more unique desserts. The menu shows a rainbow cake, which is a layered devil’s food cake with multiple toppings. As well as displaying fondue, which is milk chocolate covered with marshmallows as a dip served with different cake bites and fruits. But the milkshakes take it up a notch, having their own section called insane milkshakes. The regular milkshakes include items such as horchata, Butterfinger, Nutella banana, and cookie jar. The insane milkshake consists of a cookie monster shake which has cookie and cream ice cream, a blue glazed donut, a chocolate chip cookie, a blue frosted cupcake with a birthday candle, and a chocolate covered mug with chocolate chip pieces. Another option that is a part of the insane milkshake section is brownie volcano shake. This is a chocolate shake that has mini chocolate chips, a chocolate frosted donut, a brownie ice cream bar, chocolate pocky cookies, whipped cream, and a chocolate sprinkle mug. These truly insane desserts highlight the restaurant’s knack for sweet treats, and their excellence in culinary arts.
Making this restaurant stand out from any other is the creativity they put into their work, and the talent it takes to even create these masterpieces. It takes a lot of work and technique to be able to achieve this type of fame, and to be an everlasting force in the food industry. The Sugar Factory has been named “Restaurant Concept of the Year”, as well as reliving the title as “The most instagrammed restaurant in the United States” by Food&Wine Magazine. But fame isn’t all to it, there is much more, including the pull factor of this place, because everyone is addicted to the feeling of being somewhere special and worthwhile. A sophomore at Steinbrenner, Aniyah James, said, “This place is very different from everywhere else. The vibe is amazing and more entertaining, that’s why my family likes going there so much.”
The Sugar Factory is a restaurant you should try, and it should definitely be at number one on your bucket list.
